Did you notice how Qlik changed?
This is the first of a blog series around Qlik's SaaS vision and execution.
I've known Qlik since 2009, from days of QlikView when this was the only product Qlik had. I knew it first as a customer, for 7 years as an employee, and now as a partner. Even bigger is the risk, - like I did - to miss how Qlik changed, as you know your comfort zone well, the Visual Analytics of Qlik.
You may miss the bigger pic, that Thoma Bravo's ownership and guidance has brought in the last 5 years. I don't know the share of Qlik Sense in Qlik's 2021 sales, but from a completeness of vision point of view, this is bigger than Qlik Sense, it is the new flagship: The (independent) Automation, complemented by Data Integration and Analytics.
Ongoing digitalization is concentrating more and more business on the big hyperscalers such as Google Cloud, AWS, Azure. The central thing will be intelligent data flows and actions upon findings. "Sure thing", you may say, "we've always looked at our data with Qlik" .. But next chapter seems to be, instead of people sitting in front of "beautiful" charts, algorythms will trigger follow-up actions. It will be a "Business Intelligence of Things" (BIoT, though I guess this buzzword doesn't exist yet, creating it right now :-).
Alerts, which are set and readjusted from machine learning algorithms, will call the next API, of a downstream system. And Qlik, if not looked at as the "Visual Analytics company from Sweden", is best placed in this new exposure as the meta-integrator.
Together with my fellow co-worker Clemens Zöchmeister, ex-Qlikie, we are going to post some examples and follow-ups on this blog soon.
Happy new year
